The marketplace is community and conversation.  Audience and broadcast?  Over.

 The channel:    the Internet.    New media enter it every day.

 The mandate:  get real.    Authentic.    And know anyone who has a stake in your success.  Or failure.

 Key success factors:  Know who you are.  Grasp community.  Invite relationships out of every contact and transaction.  Talk with people, not to them.    Jump into the channel.

 Rise above the noise and the hype.   Big M Marketing just doesn't cut it.

 Marketing as we knew it is prologue.  This is the very first act of a new play:    The High Social Enterprise.